Analytical Services
We offer full service data analysis. It’s important to gather data, but we believe what is even more important is putting results into perspective.
Analysts
Our analysts come from a variety of backgrounds each with a high level of education, years of experience in the marketing industry and a unique skill set. Analysts are involved from the beginning to completion of each project allowing them a complete understanding of your needs.
Techniques
Our analytical technique and tools are extensive and include:
● Cluster analysis
● Price Sensitivity Measurement
● Correlation analysis
● Factor analysis
● Customer value analysis
● Van Westendorp
● Gabor Granger
● Penalty analysis
● Regression analysis
● Price Sensitivity Measurement
● Hierarchical Bayes
● CHAID Analysis